If you’re ever in doubt about the power of social media as a marketing tool for your hotel, here’s yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with brands on...
Blogging is a popular way for businesses to communicate updates such as upcoming events, special deals, and timely information with their clients. It’s also a fantastic way to increase your visibility in search engines such as Google and Bing because they really...
Pinterest is the latest social media network taking the world by storm, and if you haven’t checked it out yet, well, you should. The new social network site lets users collect and share pictures by ‘pinning’ them on digital pinboards. Much like...
With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand’s online reputation, says James Harrower, search marketing...
A recent survey of online travellers has revealed that when it comes to using social networks as a marketing tool, travel companies are getting left behind. The PhoCusWright report found that while the overwhelming majority of consumers questioned used social...
Google has announced Google+ Pages for your Resort. These pages have been specifically created for businesses on Google+. Google+ is reported to have 40 + million members, this is a considerable amount for a network only a few months old. As this network...
Recently, Facebook announced a major change to boost its fan page with the goal of improving its marketing capability. Earlier this week, the social networking giant also allowed marketers to advertise their stories or blogs on their page. This means that...
The power of social networks can be tapped to promote your resort business. Resort owners can post their advertisements, promos and upcoming events to these channels to be accessed by social networking users. The proliferation of social networks with enhanced...
First things first! For people who are newbies in the field of Internet marketing strategies, getting to know SEO and what it can bring to your website is a good starting point. SEO enhances traffic to one’s website, giving...