In an ideal world, all your fans and followers on social media would head straight to your resort’s website to find out more about your property, sign up to your mailing list and get ready to book. In reality, most of them need a gentle push. These 3 tips will...
Social media is constantly evolving, and as we all strive to keep pace, it’s inevitable that a few mistakes get made along the way. With this in mind, here are five big social media blunders you might be guilty of, and how to avoid making them again....
The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of fresh content to engage our fans. But although focusing on the message is vital to audience engagement rates, it’s also important to set aside...
You know you need to post to your property’s social media accounts regularly to keep your audience engaged, but how often is enough? Is there such as thing as too often? And what’s the best time of day to post for maximum results? There has been a lot...
Images generate more engagement across social networks than any other kind of content, which means if you’re not already posting pics that resonate with your guests on a regular basis, you’re missing out on a ton of shares, likes and website traffic. So...
Recent research from ShareThis has confirmed a trend that will come as no surprise to most: when it comes to sharing content with friends and family on social media, more people are pushing aside their computers and reaching for their mobile phones instead. ...
If you want to dominate search results, you need to make sure your main social profiles and pages, as well as your website itself, rank highly. One of the best ways to help these pages climb the rankings is through building links, both from external websites and...
Your resort’s blog is the ideal platform to showcase your property, draw attention to interesting local events and demonstrate the more human, less corporate face of your business. By inviting comments from readers, a blog also opens up the lines of...
Whether it’s a rogue tweet from an employee or guest negativity on Facebook, it doesn’t take much to spark a social media crisis that can leave your resort’s carefully honed marketing campaign in tatters – if you’re not prepared that...