Social media marketing is about promoting your brand and getting word out there about your hotel, but it’s also about nurturing your audience. With the right care and management, your social audience will grow bigger and stronger and start to do some of your...
If you want to market effectively, you’ve got to know who you’re marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It’s free to use and easy...
Whatever the demographic makeup of your guests, it’s safe to say that many of them live out a large portion of their lives on social media – posting holiday selfies, catching up with friends, but also interacting with travel brands, reading reviews and...
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use Facebook metrics to boost your hotel’s marketing campaigns on the...
When starting out on social media, most hoteliers approach content creation from their property’s perspective, focusing on creating posts that show off all their great facilities, offers and discounts. It’s not surprising, since the whole goal of social...
Do you want to expand your hotel’s social reach? Then you need to drive more shares. Generating lots of shares is key to building your brand, driving engagement and making sure your content gets discovered by the widest possible audience. By fine-tuning the way...
What’s the first thing people look at when they arrive on your hotel’s Facebook page? You got it – it’s your Facebook cover photo. Since it's probably the most noticeable part of your page, it’s essential that your cover photo is...
Adding videos to your hotel’s social media mix is a great way to generate likes and shares, expand your reach and drive traffic back to your website. Creating this kind of content needn’t cost you thousands of dollars for high end production. In fact, some...
Are you struggling to juggle all your hotel’s social media tasks? Incorporating a few simple changes into your routine can boost productivity, freeing up valuable time to spend on your other marketing efforts. In today’s blog, we’ll look at 5 ways to...