Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and travel brands reach consumers at the early stages of the holiday planning process....
Few can dispute the importance of social proof in the travel industry. When planning their breaks, almost all online holiday planners are influenced by the opinions of other travellers when it comes to choosing where to travel and stay. While review sites like...
Ever feel like you’re reaching social media overload? You’re not alone. More and more people are reporting dissatisfaction with the impact social platforms have on their lives. They’re a great way to stay in the loop with family and friends sure, but...
It’s getting more and more difficult for businesses to get their social content seen by the right audience on Facebook. Brands invest time and resources in creating great posts and building a fan base, but shockingly, as much as 90% of these carefully crafted...
2017 has been another huge year for social media. Twitter boosted its character limit, live video streams are everywhere and Snapchat’s popularity shows no signs of waning. With just over a week of the year left, your thoughts may already have turned to your...
If you have an active blog on your hotel’s website - which you absolutely should if you want to maximise your brand’s reach and generate direct bookings – you’re probably wondering how to get your posts seen by more of your guests. One of the...
Do you know what the world’s second biggest search engine after Google is? YouTube. Billions of people are making billions of video searches and watching hour upon hour of content everyday, on their TVs, tablets, desktop and Smartphone devices. If your hotel...
The days when social media was simply another platform for businesses to use for self promotion have long passed. Your guests are increasingly using their online networks as a first point of contact with you during the planning stage of their breaks and to feedback...
It’s a no-brainer: social media is now an essential component of every hotel’s online marketing campaign. And because all your competitors and every other business under the sun are using the channel daily to build brand awareness and engage their...