Consumers have spoken and what they like is online videos. Retailers are reacting to the increase of consumers demanding online videos when performing online shopping. The growing trend shows consumers react positively to video’s displaying images, visual tours...
How to deal with negative reviews in a consumer-driven Hotel industry?Social Media is rapidly taking over the way both you (a person involved in the Hotel industry), and the consumers look, feel and think about products. The main difference with Social Media is it...
It was recently confirmed that Twitter is in the process of beta testing new features, specifically designed for businesses.Twitter has hand selected businesses to participate in the beta testing of the products, having the ‘Twitter Business Centre’ only...
Last month we discussed the impending changes to the Facebook “Like” button. It looks like the wait for this new feature to become available is officially over. This week the popular social networking group released their new “Like”...
Setting up a Foursquare account is a quick and easy way to increase your online presence. Foursquare allows users to “check-in” to restaurants, business or other venues when they arrive. This application is becoming popular with Hotels and...
If you haven’t heard of Foursquare by now, here is a quick run down. Foursquare is a location-based social network that allows users to share their location with a group of friends by “checking in”. Users can “check-in” to...
It’s no surprise that social media is the way of the future. Would you like to improve your Resorts social media visibility? Whilst there is no set method of optimizing your Web 2.0 content, there are definitely a few key ideas that Resort...
In recent years we have seen a shift in the way businesses are conducting their marketing. With the emergence of social media, the internet is becoming a prime source to interact with customers (present and future). Facebook is one of the leaders in this social media...
Create a Facebook Page for your Business:Setting up a Facebook Page for your business is a quick and effective way to put your business online. A Page is similar to a personal Profile, except that instead of people “Friending’ you, public users can become...