When Google developed Google+, it created a SEO powerhouse designed to dominate search results above Facebook, Twitter and all other social media platforms. Want to take advantage of this domination and get your resort noticed in search results? Here’s a simple...
Uploading promotional videos to YouTube boosts your online marketing campaign by bringing your property’s best features to life, capturing the attention and imagination of guests and getting them ready to make a booking. With a little time and effort, these...
Over the last three years, Google has made several important changes to the way it indexes the search results page. Determined to serve up only the best, most useful results for every online query, the company has introduced a series of algorithm updates designed to...
Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise quality, freshness and social content on the search results page. All this has stirred up a lot of debate about the value and future of Search Engine...
If you struggle to memorise that long string of random numbers that makes up your hotel’s Google + business page, you’ll be pleased to hear that Google is in the process of rolling out shorter, more professional custom URLs to thousands of its...
Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert. The findings follow on from a report from the search...
The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just another unsuccessful attempt by the Internet giant to jump on the Facebook...
The fact that Google favors brands in search results means independent and flagged hotels need to be more proactive about staying on top of their online marketing. Fortunately, the avenues discussed in this article are excellent ways you can remain competitive online...
Google has announced Google+ Pages for your Resort. These pages have been specifically created for businesses on Google+. Google+ is reported to have 40 + million members, this is a considerable amount for a network only a few months old. As this network...