Email marketing is one of the best ways to connect with your guests, drive traffic to your website and generate bookings. It also offers the best ROI of all the digital channels, making a creative, ongoing email campaign a necessity for any business that wants to...
If you’re anything like us, you’ve probably grown pretty bored of all the promotional emails that ended up in your inbox over the recent Christmas break. It’s highly likely that some of your guests feel the same, which is why this is a great time to...
It has happened to all of us. You’ve created the perfect email message for your guests. You’ve polished each sentence to address their needs and engage their interests. You’ve taken time to pick the most compelling subject line you can think of. You...
Your guests might be stocking up on sweets for trick-or-treaters, but it’s time for you to think slightly further ahead and start strategising your resort’s Christmas email campaigns. Email continues to be one of the most effective ways to reach your...
Running tests on your blog is essential if you want to discover the best strategies for driving more blog visits, and turn more of those visits into subscribers and bookings. Fortunately, you can run tests on practically every aspect of your blogging campaign to...
Email opens on mobile devices have soared from just 11% in 2011, to a steady 45% of all email opens in 2014. As email opens on mobile grow and grow, desktop and webmail opens are rapidly falling, leaving email marketers who want to reach their audience no choice but...
Email remains one of the very best ways to reach your guests online. But that’s only if you’re reaching people that actually want to hear from you. Low quality, outdated contact lists will seriously hamper your online marketing campaign, so if you...
With most people receiving around 81 emails a day, the average inbox is a pretty crowded place. Sending out highly targeted, carefully crafted messages that offer real value to your guests is essential if you want to compete against this clutter and hold on to email...
The transactional or ‘Thank You’ email is an automated message triggered when your guests make an online booking or complete a specific action such as signing up to your mailing list. These are one of the most effective kinds of marketing emails for...