email-marketing-campaign Archive

Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.

How To Write Emails Your Guests Will Open

by etodadmin | May 13, 2014 | Email Marketing

Nothing is more important to a successful email marketing campaign than a high open rate. After all, what good is crafting a powerful and personalised message you think your guests will really love, if it simply sits there, unopened once it drops into their...

How to Identify Your Guests’ Needs and Take Email Segmentation to the Next Level

by etodadmin | Sep 27, 2012 | Email Marketing

We’ve already discussed the importance of using email list segmentation to categorise your contact database and create tailored email marketing campaigns that target specific guest groups. You might choose to segment your leads based on demographic information...

email-marketing-campaign Archive

How To Write Emails Your Guests Will Open

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