Social media has proven to be a great tool for resorts to reach out to a wider audience online. But not surprisingly, this marketing tool also has its way of extending its reach offline.As most customer service still happens the moment a guest checks in, resorts...
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Consumers and the Online Searching Trends for 2010
Over the past few years, the online travel industry has immerged as one of the most popular and booming online industries. Search engines have readily become one of the first points of call for prospective travelers to research all their travel related queries.In a...
The full effects of Google’s acquisition and what this means for the online travel industry
By now everyone in the online world has heard about Google’s acquisition of Software Company ITA. We have heard the rumors of Google’s potential monopoly of Cyberspace and the online travel industry, but what does this mean for companies already in the...
Is Google Delving into the Social Networking Realm?
It seems as though everyone’s favorite search engine giant Google is not satisfied with search engine dominance, the web has been circulating rumors recently regarding the possibility of a Google version of socialnetworking website Facebook. Facebook...
Google’s Monopoly over the Online Travel Industry
Google has finally announced the $700 mil deal to acquire Software Company ITA. This agreement is just another step for the search engine giant to solidly its hold on the online travel industry. Google first rumored its intentions to acquire the company earlier this...
Bing vs Google for the Online Travel Industry
The travel industry is being taking over by internet giants. First Google infiltrated the travel industry with its Google maps, its partnership with online travel guide Ruba and rumoured acquisition of ITA, and now Microsoft is set to enter the industry with Bing...
SEO for your website: A few tips
When creating a website it is important to ensure the content included within it is effectively optimised. What this entails is an effective Search Engine Optimisation (SEO) strategy.An effective strategy would see your website rank highly in major search engines such...
Google Makes Another Lucrative Acquisition
Google has taken steps to make its mark in the Travel Industry by partnering up with online travel guide and community, Ruba. It was incorrectly reported last week that Google had actually acquired the company. It was later reported by TechCrunch that rather...
Google Sizes up the Online Competition
There is a buzz in cyber space in the wake of Google’s release of the new look interfaces.The user friendly, cleaner, fresh interfaces feature a left - hand navigation bar which updates based on search questions. It has also proven to provide easier access to...