Up until now you’ve probably been investing most of your resort’s social media energy and resources into building your fan base on Facebook. Now, with Google+ getting bigger and more important by the day, it’s time to do the same on Google’s...
Google+ does not yet command the colossal membership numbers enjoyed by Facebook and Twitter, but thanks to its close integration into many other Google products, the platform is perhaps more crucial to your SEO success than any of the other social networks combined....
Noticed anything different about the Google search results lately? In the last few days the search company has begun rolling out a new design which changes the way organic search results and ads are displayed to desktop users. Following similar changes Google made to...
As an online marketer, the people that actively engage with your message and spread it on to their wider social community are your biggest asset. Perhaps more than any other social platform, Google+ makes it easy to reach out to these brand evangelists and take their...
Google’s innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it’s time to start thinking about how such technology will impact the way consumers search for and interact...
If, following our recent blog post about Yahoo, Bing and SEO, you’ve decided to go ahead and dedicate a little more time to these ‘alternative’ search engines, this is the post for you. Worried about finding time to incorporate two more...
When you hear the words “search engine,” what’s the first name you think of? Chances are your answer is Google, and with good reason. The company has become synonymous with search, boasting a 67% share of the global market and an impressive 6 billion...
One of the most significant changes of Google’s recent Hummingbird update is that data scraped from websites is now being displayed on the results page alongside traditional search results content. Now, each time a user makes a search enquiry, Google will...
Getting specific when it comes to SEO can be a very profitable strategy. By ranking highly for keywords related to your resort’s particular niche, your website will attract higher quality traffic and generate more bookings than ever before. Decide on Your Niche...