Broadbeach, QLD – January 14, 2025 – Koko Broadbeach has officially launched a high-converting website and a strategic digital marketing initiative aimed at increasing direct bookings and reducing reliance on online travel agencies (OTAs). Partnering with eTourism, Koko Broadbeach is taking full control of its brand presence and revenue streams with a cutting-edge online strategy.
Tackling the OTA Challenge Head-On
For years, OTAs have dominated hotel search results, hijacking brand traffic and charging 15%+ commissions per booking—impacting the bottom line of property owners and operators. Koko Broadbeach, under Morris Property Group, has recognised the need for an independent digital presence that prioritises direct guest engagement and maximises profitability.
A Digital Strategy Built for Direct Bookings
With eTourism’s expertise, Koko Broadbeach’s digital transformation includes:
- A high-performance website designed for maximum conversions and seamless booking experiences.
- A content marketing & SEO strategy aimed at improving organic rankings and brand visibility.
- A dynamic social media presence on Facebook and Instagram to drive direct engagement and brand loyalty.
Why This Matters for the Accommodation Industry
Each direct booking at Koko Broadbeach means higher revenue for property owners and a better guest experience without OTA fees. This marks a significant shift in the hospitality industry—where independent properties can leverage strategic digital marketing to compete with major OTAs and reclaim their market share.
Experience the New Koko Broadbeach
The newly launched website delivers an immersive and effortless booking experience, empowering guests to book directly at the best available rates while enjoying exclusive offers.
📍 Check out the new website: https://www.koko-broadbeach.com.au/
About eTourism
eTourism is a results-driven digital marketing agency specialising in performance-based strategies for hotels, resorts, and serviced apartments. With expertise in SEO, content marketing, website development, social media, and paid advertising, eTourism helps accommodation providers reduce OTA reliance and increase direct bookings.