Your Resort website is the centrepiece of a successful online marketing strategy. It is integral to ensure that your website contains all the important features of online marketing; SEO and SEM. We have told you previously of the importance of content within your website, how the effective use of keywords can ultimately determine the success of your website, however there is another aspect which can be of assistance to your Resort’s website – Links
Links are the support for your content. Your content would not be able to function without its supporting system, and thus whilst it is important to ensure your website is rich with quality content, it is just as equally important to support this content with powerful links. The creation and maintenance of these quality links is call link juice.
Link juice
The term link juice was coined by Greg Boser, a Search Engine Optimization consultant. What this term essentially refers to is the online web of links referring to your Resort website. Link juice is of high important when discussing SEO, as the juice, (the sources which your links are generated from) is the means which drives traffic to your website.
There are numerous sources that you can generate quality link juice. There are two types of linking self generated – through social media sites, external blog sites linking to your main website, or external linking – where other people recommend your website and link it from their own sites. Either way it is important to ensure that your website receives links, allowing your page profile to grow. The more links you can generate from other well-linked websites the better your websites success.
The real catch with these links is that much like a support system for any structure; overtime they weaken and lose their dominance. What this ultimately means for search engines is that whilst these links may have once been an authority, links that are old are not considered of high importance and this can negatively affect your websites results. A powerful link will not retain its power, and therefore you must continuously update, create and strengthen links.
This is important on two levels; 1. Old links can effectively be strengthened to reinforce their authority, illustrating to search engines that your website is continuously relevant. 2. This relevance demonstrates your current authority and therefore placement in the search engine ranking. The more quality links you have the greater your Resorts’ online visibility is and subsequent web page rankings becomes.
Link juice is highly important to ensuring a strong structure for your content. These links illustrate your websites relevance to search engines and determine the strength and quality of your website and its content. Now that you know the importance of link juice, we can start looking at where to find quality links for your website.