Understandably, for some newcomers of the hotel, motel and resort game, using CMS’s (Content Management Systems) can be a little daunting. Uploading, downloading, importing, exporting, it all takes a little patience and learning. This tutorial will show you how...
Now that Google is rolling out Hotel Finder on a worldwide scale, it’s time to pay attention to your hotel’s Google Hotel Finder page. Because the product’s initial feed of data was collected from sites like Yelp.com, online travel agencies and...
Email marketing campaigns are an effective and affordable way to attract return visitors to your resort’s website. Campaign tags help you to analyze the success of each email you send so you can stay on top of your campaign and maximise your return on...
What is SEO?“Search Engine Optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results. “- from...
In the iLaunch Content Management System, we try to make newsletter campaigns as powerful and painless as possible. iLaunch allows you to build your contact database in a number of ways and then provide you a comprehensive campaign builder for selecting,...
Blogging is a popular way for businesses to communicate updates such as upcoming events, special deals, and timely information with their clients. It’s also a fantastic way to increase your visibility in search engines such as Google and Bing because they really...
As discussed in a recent post on our hotel marketing blog, Pinterest has caught the attention of marketers and is already beginning to make waves in the travel industry. It goes without saying that there are some huge potential benefits to having your resort...
Last Wednesday, Facebook launched a bunch of new features around Timeline for Pages, giving Page administrators the ability to upgrade to the Timeline redesign now or wait until forced in 30 days. There are a number of changes that will affect your...
Google has announced Google+ Pages for your Resort. These pages have been specifically created for businesses on Google+. Google+ is reported to have 40 + million members, this is a considerable amount for a network only a few months old. As this network...