Have the rules and regulations surrounding Facebook contests caused you to shy away from trying them in the past? Not long ago the social network quietly updated its promotions policy, making it possible for businesses to run contests on their own timelines, without...
Pinterest has just introduced a brand new way for its users to pin the things that interest them in the form of ‘Place Pins’. This new kind of pin has been designed primarily to cater for the increasing number of travellers that use the social platform,...
Christmas is just around the corner, and as people begin to decorate their homes for the season, it’s time to think about how you can change up your resort’s Facebook strategy to promote engagement and spread some festive spirit. Here are four simple ideas...
Once upon a time, travel enthusiasts planned their adventures by sticking pins in a wall map. Now, thanks to image-based social media platform Pinterest, they have a convenient, visually appealing ‘virtual pinboard’ to share their holiday plans and dreams...
It has only been ten months since Twitter introduced its video sharing service Vine, and in this short time the app has gathered more than 13 million users worldwide. Vine allows users to get creative with the video cameras on their Smartphones to create...
Twitter has come a long way since the days when simply posting a few lines of text and a link to an image or blog post was the limit of its marketing capabilities. Perhaps in response to the soaring popularity of image-based social media, the site has recently rolled...
Social media has become an essential component of every business’s digital marketing toolbox. Used effectively, it’s one of the best tools at your disposal for generating buzz around your resort, promoting guest engagement and driving bookings. If your...
YouTube has stepped up their analytics reporting over the last few months and now offers a more useful range of reports to help you assess your channel’s performance. The insights contained in these reports can be used to hone your video marketing strategy and...
Social media remains the most effective way to connect with droves of potential guests around the world while strengthening engagement with repeat guests and showing off the more human side of your resort. If you feel that your current campaign isn’t working for...