If you want to increase Likes and shares and get noticed in your guests’ social newsfeeds, you need to create plenty of fresh and engaging content on a regular basis. But running powerfully effective social content campaigns needn’t take a huge toll on...
Image-based posts are some of the best performing types of content when it comes to driving likes, comments, shares and click-throughs on Facebook. Are your resort’s image posts performing as well as you’d like? Maximising engagement for the pictures you...
Are you trying to boost your hotel’s Facebook engagement rates? If so, you’ll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic information and other data which will help you tailor your content for your...
With masses of businesses and brands vying for your audience’s attention on Facebook, how can you make sure your content breaks through the noise? Visual storytelling might be the answer. By creating posts with an emotional pull and eye-catching visual appeal,...
Want to reach a wider audience with your resort’s website content? All it takes is a few simple steps to maximise the appeal of your site’s content and facilitate quick and easy sharing on the most popular social media channels. Here are three tried and...
More and more of your guests are taking to social media to make enquiries, leave glowing reviews and also, inevitably, to make their views known when their holidays failed to live up to expectations. How well are you fielding their questions, comments and criticisms?...
While likes and comments on your Facebook page are good for your engagement rates and visibility, if you really want to increase your reach on the world’s most used social network, its shares you need to chase. The platform’s algorithm gives more weighting...
Do your guests review your property on Facebook? The social platform’s star rating system encourages users to share their positive and negative brand experiences with others by leaving a short review and a rating out of 5. If you choose to display them, these...
Are you doing everything you can to maximise your social media marketing efforts or merely covering the basics? By taking just 3 simple steps, you can build on your current social media routine, make your accounts work harder for you and bring in greater returns for...