It’s approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it’s time to at least start to spare a thought towards this year’s holiday campaigns. Social media offers a fantastic opportunity...
Social media marketing is about promoting your brand and getting word out there about your hotel, but it’s also about nurturing your audience. With the right care and management, your social audience will grow bigger and stronger and start to do some of your...
If you want to market effectively, you’ve got to know who you’re marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It’s free to use and easy...
Are you using videos as part of your hotel’s social media marketing mix? If not, you really should be, since visual content routinely drives more engagement than text posts across each of the major social media platforms. Once you’re regularly including...
Whatever the demographic makeup of your guests, it’s safe to say that many of them live out a large portion of their lives on social media – posting holiday selfies, catching up with friends, but also interacting with travel brands, reading reviews and...
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use Facebook metrics to boost your hotel’s marketing campaigns on the...
Social media is in a constant state of flux, so what’s next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence of Virtual Reality. But while the technology is important, it’s...
When starting out on social media, most hoteliers approach content creation from their property’s perspective, focusing on creating posts that show off all their great facilities, offers and discounts. It’s not surprising, since the whole goal of social...
Do you want to expand your hotel’s social reach? Then you need to drive more shares. Generating lots of shares is key to building your brand, driving engagement and making sure your content gets discovered by the widest possible audience. By fine-tuning the way...