Most hotels and resorts in Australia have not adopted social media. Social media is not going away, it is not something you can forget about and hope it passes by quietly. Social media is not a fad, its a trend, a game changer that needs...
Social Media Archive
Google’s gift of free WiFi
Well, Google has started the season of giving by providing free Wi-Fi on all Virgin America flights until January 15th. Yesterday, Google announced they are extending the gift of free Wi-Fi to 47 airports throughout America. Good work Google, when is it coming...
What is Twitter and is it useful for my Hotel?
Twitter is a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages, similar to SMS, 140 characters in length, called "tweets", to your...
Integrating social media into your hotel’s marketing communication
If you are embracing consumer generated media, guest reviews, and social networking as marketing and public relation opportunities to get the good news out about your hotel, here are some interesting points of discussion for your next meeting.By Doug KennedyRemember...
Have you embraced customer reviews?
It's a well known fact that consumers are less trusting of controlled content usually found on TV, magazines and direct mail. There have been far too many instances where I personally, as a consumer, have trusted an advertisement only to be disappointed when consuming...