You signed up for Facebook, Twitter, Foursquare and other social networking sites for one main reason: to grow your client base. But did you know that using social media also helps your professional networking in more ways than one?First, being online increases...
Social media can be easily measured with various indicators like share of voice, reach, retweets, and comments. But measuring without a clear objective in mind won’t bring you closer to success.Read below on ways to help you measure your brand’s overall...
Hotel marketers already know that content is king, queen and prime minister that’s why they have been employing SEO strategies to improve their search performance in search engines such as Google, Yahoo and Bing. But they should also take note that content...
Facebook recently unveiled “Places”, their much-awaited geolocation feature.How is it different from other location-based services such as Foursquare? Well, for one, Facebook boasts of 500 million users under its belt—beating its competition with...
You know that sharing photos is an integral part of socialization in Facebook and as a quick-thinking hotel operator, you already have a stock of photos that are ready to be published.Most hotels and apartments post photos of products and services on their pages to...
You learned recently that a lot of hotel marketing is happening online. And being a dynamic hotel operator, you signed up for the most popular social networking sites and/or blogs right away. But these are not the only channels you can use to promote your...
Running a resort and an online life can be a daunting task for those unprepared. Planners and pocket calendars may have left us decades ago, but the concept of organising your schedule is still very much applicable to today’s digital society. So if...
As widely expected, Facebook has recently announced that it has passed the 500 million member mark. In Australia alone, Facebook was able to garner 9,151,280 members on their site. That’s why now, more than ever, the social networking site has become...
Facebook marketing is growing at such overwhelming speeds but it’s still a relatively untapped territory for many hotel, apartment and restaurant operators. In our previous blog entry on Facebook Group and Page - Which product should your Resort choose?, we...