Facebook is currently testing a new feature called ‘Offers’ for ecommerce businesses which will allow companies to display coupons prominently within ads, Sponsored Stories and user’s news feeds. The development could mean big things for your...
Twitter just announced that it will be sending its users an email every week, presenting tweets and stories shared by their Twitter contacts over the last seven days. The new service will highlight who shared the feature stories and you’ll be able to click...
New social media site Pinterest has been creating a buzz in the marketing world recently, and it looks as though the travel industry is beginning to jump onboard. Originally popular with designers, food lovers and artists, it turns out the free photo...
Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement. In a...
Pinterest is the latest social media network taking the world by storm, and if you haven’t checked it out yet, well, you should. The new social network site lets users collect and share pictures by ‘pinning’ them on digital pinboards. Much like...
The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system. Tesco Fresh & Easy have been piloting the new...
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network’s marketing...
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and productive manner is not always straight forward. At a recent...
The ‘Like’ has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign. The study argues that...