What do Instagram, Flickr, Pinterest, Tumblr and even Facebook have in common? They’re all predominately visual sites, which use photos and video as their key source of content. Crucially, this content isn’t supplied by the brands, but by the users’...
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How to Optimise Your Google+ Presence for Search
When Google developed Google+, it created a SEO powerhouse designed to dominate search results above Facebook, Twitter and all other social media platforms. Want to take advantage of this domination and get your resort noticed in search results? Here’s a simple...
Pinterest Introduces Enhanced ‘Article Pins’
Visual bookmarking site Pinterest is rolling out a new type of pin aimed directly at content publishers. The new, enhanced “article pin” is designed to make it easier for users to save and collect interesting written content they find around the web for...
Instagram vs. Pinterest: Which is Best for Your Resort?
If you’re already juggling marketing campaigns across several social media sites, you need to be sure that any extras you add to the mix are going to be worth the time. By now, you’ve probably heard of Pinterest and Instagram – two still...
How to Create Compelling Google+ Posts
With 359 million users logging in every month, Google+ is hot on Facebook’s heels as the second largest social media site in the world. And now that Google is prioritising content from the platform on the search results page, it’s quickly becoming one of...
How to Keep Your Cool During a Social Media Crisis
Whether it’s a rogue tweet from an employee or guest negativity on Facebook, it doesn’t take much to spark a social media crisis that can leave your resort’s carefully honed marketing campaign in tatters – if you’re not prepared that...
5 Ways to Get Ahead on Google+
Google+ is still barely over two years old, but it has already claimed a total of 359 million active monthly users, ranking it behind Facebook as the second largest social media network. Despite this rapid rise to success, it seems many businesses and brands...
10 Strategies for Better Facebook Fan Engagement
There are now over 1.15 billion Facebook users worldwide, and the typical user creates an average of 90 pieces of content a month, according to recent data from the company. With such a mass of content piling up every day, getting your resort’s message seen by...
The 411 on The New Facebook Insights Page
Back in July, Facebook rolled out their new and improved 'Insights' panel for business pages. Sure, managing your own Facebook business page is simple right? Well, yes, as long as you understand the information you’re looking at . If you’ve never...