If your hotel or resort isn’t on Instagram, it’s time to take that step. And if it is, there may be a few ways that you’re not getting the most out of its marketing power. Instagram is one of the biggest social media marketing platforms going, and it...
Customers don’t always directly trust brands or marketers, but they do trust other customers, and that’s why user-generated content is the next best leap in your marketing strategy if you’re not already reaping the benefits it offers in...
Instagram isn’t just an online fad or photo-sharing site; the Facebook-owned social networking platform with more than one-billion monthly users has produced businesses and entrepreneurs in terms of social media influence; boosting brand image and promoting...
Since the end of September, Facebook in Australia has seen a notable adjustment in which the number of likes, reaction emojis and video views is hidden from the public - only visible now by the original poster of the content. You may have noticed this already either...
In the fast-developing world of digital marketing and mobile technology, have you asked yourself how much of your online content is reaching smartphone users? It’s crucial that your hotel’s website should be approached with responsive web design in mind,...
At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users’ friends and family over posts from brands and businesses. Frustratingly for marketers, this made it more difficult than ever to maximise organic reach...
Following a spate of concerns about privacy and data protection, it’s safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improving user...
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform. These changes inevitably mean...
What is your hotel’s digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content further down the SERPs by ranking more...