Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert. The findings follow on from a report from the search...
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.A general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success...
TripAdvisor have announced the launch of an analytics tool to help hotels stay on top of their internet marketing game. The new Management Dashboard service provides a detailed breakdown of individual property’s performance and reputation on TripAdvisor, allowing...
Last week Google announced the +1 button, it’s latest push into social search, nearly a year after Facebook launched Like buttons. The Google +1 button allows you to “+1” the search results and advertisements that you like. Soon you will also...
Today I would like to demonstrate how blogging can increase the search ranking of certain pages within your website. One of the features of your resort might be that it has a unique location for example it is situated within walking distance from the local convention...
Limelight Networks reports that just over 50% of bandwidth usage in the US is online video. That’s a 107% growth in video bandwidth over last year, what an incredible statistic. Today very few Australian resorts and serviced apartments are using online...
It’s the biggest gamble of the holiday planning process, what room will I end up with? Traditionally hotels won’t guarantee a room as they’re usually not associated with a booking until the morning ofcheck-in. Until the day of, the hotel is unsure...
One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy. But now,...
It’s been weeks since Google rolled out Instant Previews—a feature that allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass.Though experts have yet to see how much this...