Getting specific when it comes to SEO can be a very profitable strategy. By ranking highly for keywords related to your resort’s particular niche, your website will attract higher quality traffic and generate more bookings than ever before. Decide on Your Niche...
You’ve had your resort’s website professionally designed to showcase your property’s best features. You’re driving traffic there through a carefully thought-out marketing campaign that includes a social media strategy, email, blogging and...
Uploading promotional videos to YouTube boosts your online marketing campaign by bringing your property’s best features to life, capturing the attention and imagination of guests and getting them ready to make a booking. With a little time and effort, these...
Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise quality, freshness and social content on the search results page. All this has stirred up a lot of debate about the value and future of Search Engine...
Ever since Facebook and Twitter became an integral component of every company’s online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it comes to ranking highly in search. Most marketers agree that...
Google’s Hotel Finder product has recently become available on a global scale and the company is beginning to display Google Hotel results in regular search engine results pages. The move is welcome news for hotel marketers everywhere eager to tap into the...
Meta tags are html codes that contain your pages’ metadata. They are meant to convey additional data for use by web browsers, search engines, and the like. They are the insider information, so to speak. One of its’ elements is the keyword attribute. A...
Google dominates 87.6% of the search engine market share worldwide, so it goes it without saying that optimising your resort’s website to rank highly in Google search results is essential. And where better to find out how to improve your ranking than from the...
Appearing in local search results is pretty essential to the success of your resort’s internet marketing campaign. While there’s been lots written about the importance of Google Place pages and local web content when it comes to boosting your local search...