Maintaining a blog isn’t just about writing great content; it’s about encouraging a dialogue with your audience. The comments section is the ideal place to encourage your guests to share their thoughts, ideas and opinions, but with so many spammers out...
Now that we’re a few weeks into the New Year, have you stopped to think about where you’d like to take your property’s marketing campaign in the coming 11 months? Taking time to reassess your efforts will keep you focused on everything you need to...
SEO has changed radically in the last few years, but many businesses are still inadvertently limiting their ranking potential by relying on ineffective, outdated techniques that at best do nothing, and at worst, are actively penalised by Google. Here are 5 of the most...
Your resort’s website is the best tool at your disposal for driving online bookings, and as you know, SEO plays a crucial role in making sure as many of your guests as possible actually land on it. Good SEO isn’t just about driving high volumes of traffic...
If you want to dominate search results, you need to make sure your main social profiles and pages, as well as your website itself, rank highly. One of the best ways to help these pages climb the rankings is through building links, both from external websites and...
Great SEO isn’t just about ranking highly for those carefully chosen keywords and phrases anymore. It’s about making sure you have the right content and technical strategies in place to get taken seriously by Google and get in front of as many of your...
Nothing beats hitting ‘publish’ on a new blog post, but even when the new content is finished and up on your site, there’s work to be done to maximise its reach. This simple post-publication action plan will help you get more out of each blog...
Search engines see the number of links directing to your website as a strong indication that your content is worth linking to, and therefore worth ranking highly on the search results page. However, increasingly, it’s not just the sheer volume of links to your...
Your guests have a constantly expanding library of opinions about your property right at their fingertips in the form of TripAdvisor, Google’s Hotel Finder, Yelp and a host of other review sites. As we discussed in a recent blog post, it’s virtually...