Google+ does not yet command the colossal membership numbers enjoyed by Facebook and Twitter, but thanks to its close integration into many other Google products, the platform is perhaps more crucial to your SEO success than any of the other social networks combined....
As we discussed in a recent blog, Google+ looks certain to grow and grow as Google seeks to incorporate the social platform into all its most popular products. Now that Google+ is still relatively ‘young’, it’s a good time to make sure you’ve...
Last year, Google caused (another) shake up in the marketing world by removing organic keyword data from Google Analytics, replacing it with the words ‘Not Provided’. Since then, speculation has been rife that the search company plans to start blocking...
The world of Search Engine Optimisation can appear complex and sometimes baffling, so it’s not surprising that even in 2014, some people still cling to ideas and practises that are no longer relevant, misjudged or simply obsolete. Listening to these SEO...
Almost every year, the same message can be heard resonating from marketing circles: SEO is officially “dead” or at least changed so fundamentally that it’s completely unrecognizable from what it once was. The truth is, search engine optimisation is...
With the world of Search constantly changing, and countless new tactics popping up in the marketer’s SEO rulebook every month, how do you choose where to prioritise your efforts for maximum results? Now that we’re two months into the New Year,...
We all know that optimising your website’s content and design is a key component of any successful SEO strategy. But it’s also possible to dominate the search rankings with off-site content that you control or at least influence, while at the same time...
If, following our recent blog post about Yahoo, Bing and SEO, you’ve decided to go ahead and dedicate a little more time to these ‘alternative’ search engines, this is the post for you. Worried about finding time to incorporate two more...
When you hear the words “search engine,” what’s the first name you think of? Chances are your answer is Google, and with good reason. The company has become synonymous with search, boasting a 67% share of the global market and an impressive 6 billion...