Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in getting noticed by the right people online. But without the right research to inform and shape that content, creating blog posts can feel like taking...
It has been a debate in digital marketing for a while now: do social signals impact search ranking? While the jury is still out for many on the issue, Google’s Matt Cutts has said that a brand’s social presence is part of the overall mix of search ranking...
We’re all familiar with the stats by now: 75% of Google users won’t bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot will get you almost 33% of the clicks. Basically, getting to the first page of search...
Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an emphasis on creating the best possible user experience, and video content has...
As any online marketer will tell you, SEO is an increasingly complex art to master. Not only are there more than 200 different factors which make up Google’s algorithm, the search landscape is constantly shifting, and each shift brings with it a new set of best...
In the struggle to keep up with the constantly evolving digital marketing landscape, it’s all too easy to lose sight of basic SEO practices we should all be using to get discovered by the right audience online. Although every new algorithm update inevitably...
With the explosion of content marketing in recent years, the competition to get your hotel noticed by your guests online is fiercer than ever. Unfortunately, there’s no quick fix to SEO. But with a little patience, dedication and commitment to these best...
Despite the evolution of the search landscape in recent years, using white hat tactics to build high quality links remains an important touchstone of good SEO. It’s simple: however great your content and on-page SEO techniques, you need relevant, authoritative...
Responsible for delivering holiday planning travellers directly to your website, SEO is one of the most important components of your hotel’s online strategy. Unfortunately, it’s also one of the most difficult areas to master, with hundreds of Google...