Your Resort website is the centrepiece of a successful online marketing strategy. It is integral to ensure that your website contains all the important features of online marketing; SEO and SEM. We have told you previously of the importance of content within your...
By now everyone in the online world has heard about Google’s acquisition of Software Company ITA. We have heard the rumors of Google’s potential monopoly of Cyberspace and the online travel industry, but what does this mean for companies already in the...
Last week we discussed the importance of content in your SEO strategy. This week I want to focus on a specific type of content – the video.Videos are a great addition to your website for numerous reasons they are; entertaining for your viewers to watch, a great...
When creating a website it is important to ensure the content included within it is effectively optimised. What this entails is an effective Search Engine Optimisation (SEO) strategy.An effective strategy would see your website rank highly in major search engines such...
There is a buzz in cyber space in the wake of Google’s release of the new look interfaces.The user friendly, cleaner, fresh interfaces feature a left - hand navigation bar which updates based on search questions. It has also proven to provide easier access to...
Google announced its plans to launch its new Search Engine Interface, which according to ITech Report should be visible to Australian users later today. The new interface is said to be a cleaner and fresh take on their already successful Search Engine...
Apple is making waves by launching a new program, iAds. This new software for mobiles, is the first step made by Apple to enter the business of selling advertising, once again placing itself at odds with Google. Google’s AdWords application features a similar...
Facebook is definitely here to stay and has experienced tremendous growth, but it is not going to replace Google as a travel planning tool anytime soon. Though Facebook initiatives drive traffic to hotel websites, this trackable traffic is not directly responsible for...
Google Maps is currently experimenting with a new feature which aims to make planning for vacations faster and more effective. The new feature on Google Maps displays specific prices for selected hotel listings.When you search for hotels in a...