A lot has changed in the digital marketing space in the last year. Updates to social media platforms and advertising, new media platforms becoming increasingly popular, and changes in how online users behave and engage, are just the tip of the iceberg. With exciting...
What is SEO Search engine optimisation or SEO is the process of looking at your hotel website, and seeing what can be improved, changed, or added so that it is more likely to appear in the top results in a search engine. Whether the user is searching on Google, Bing,...
When you search Google for hotels in your location, is your hotel one of the first results to appear? If it isn’t, chances are your hotel website needs SEO. SEO, which stands for search engine optimisation, is the key to climbing up the search engine results...
As restrictions ease and the general excitement of travelling again increases, making sure that your hotel and resort has a solid SEO strategy in place is more important than ever - especially if you’re looking to get an edge over your competitors as tourism...
How’s your hotel’s SEO campaign shaping up in 2019? As we move into the third month of the year (already!) it’s time to recap the big search trends marketers are using to reach their audiences online and the new direction search is moving in. 1....
With just 6 weeks of 2018 remaining, it’s definitely not too early to start looking ahead to the next year in marketing and the tactics you’ll be using to rank highly in the search results pages and maximise traffic to your hotel’s website in the...
Despite the “content is king” mantra we’re all sick of by now, SEO remains one of the most crucial factors when it comes to making sure your website ranks highly in the Google SERPs and gets clicked on by your guests. But with the digital landscape...
Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. But as with every other form of content marketing, it’s not enough to simply create high quality videos, you’ve got to stick to a range of best...
With the competition for organic traffic tougher than ever, what kind of risks are you willing to take to secure your hotel’s website a better position in the SERPs? For marketers, the temptation to disregard search engine guidelines and draw on black or gray...