As you’ve probably heard, Google recently made an announcement stating its intention to use mobile-friendliness as a ranking signal from April this year. In case you still needed it, this news should be the final push you’ve been waiting for to make a...
Mobile Archive
Mobile Email Optimisation For Beginners
Email opens on mobile devices have soared from just 11% in 2011, to a steady 45% of all email opens in 2014. As email opens on mobile grow and grow, desktop and webmail opens are rapidly falling, leaving email marketers who want to reach their audience no choice but...
How To Involve Your Guests in Your Visual Marketing Campaign
Photos are one of the most effective tools out there for increasing traffic and driving shares, and now that almost everyone has a Smartphone in their pocket, there’s no need to do all the hard work setting up great shots yourself. Each time your guests create...
Social Media Sharers Go Mobile
Recent research from ShareThis has confirmed a trend that will come as no surprise to most: when it comes to sharing content with friends and family on social media, more people are pushing aside their computers and reaching for their mobile phones instead. ...
Mobile SEO Best Practices for 2014
A recent study by Google and Nielsen has revealed that almost three quarters of mobile users make enquiries using a search engine when using their devices to complete a purchase. It therefore goes without saying that if you haven’t done so already, implementing...
Mobile Website Checklist
Mobile web usage is at an all-time high and most businesses know that a mobile strategy is an essential component of a successful online presence. Building a mobile-friendly version of your resort’s website is the first step, but what happens next? This...
Yahoo! TimeTraveller: Personalised Trip Itineraries On The Go
What would you do on a whirlwind trip to Paris? London? Rome? Yahoo! has just released TimeTraveller, a new app to help you make the most out of your time in a new city, no matter how few hours you have to spare. Available now for iPhone and iPod...
Facebook Launch Pages Manager App
One of the criticisms leveled at Facebook’s mobile apps in the past has been that the social network giant simply has too many features to cram into one mobile experience. Facebook began to address this issue with the launch of Facebook Messenger, and now it...
Google: Why A Mobile Website Instead Of An App For Your Resort
Writing recently in Google’s AdSense blog, app expert Tuyen Nguyen weighed up the pros and cons of mobile sites and apps. Although many view apps as the natural step-up from mobile sites, there are some questions to consider when selecting the best platform for...