As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless experience across all devices has become absolutely essential. In the move towards mobile-friendliness, implementing responsive design to ensure your...
Smartphones have all but destroyed landlines, and they’ve struck a serious blow to desktop too, with mobile searches overtaking those made on a laptop or PC for the first time in 2015. There’s no longer any argument that the future of content marketing is...
Mastering mobile can make the difference between skyrocketing booking rates and stagnation this holiday season. In today’s blog, we’ll look at 4 key ways you can make the most of mobile marketing to reach more of your guests this Christmas. A Responsive...
Whether your target guests are young or retired, married or single, smartphones are their constant companions. The soaring popularity of smartphones across all demographics resulted in mobile searches overtaking those made on desktop for the first time last year,...
With 87% of Millennials admitting their phone never leaves their side day or night and 68% of smartphone users checking their phone within 15 minutes of waking up, ensuring your content can be engaged with from a small screen has become an essential component of...
If you haven’t made sure your hotel’s website is easy to use on mobile devices yet, you’re going to miss out on a whole lot of conversions. That goes without saying. What’s perhaps more surprising, is that simply building a mobile version of...
The internet is becoming more mobile by the day, and unsurprisingly, it’s Google that is leading the way. In just two weeks, the search company will launch its biggest shake-up of mobile search to date, as it begins using mobile friendliness as a signal when...
2014 saw an upsurge in travellers using their handheld devices not only to browse and plan their breaks, but also to book. Although it does not yet rival desktop when it comes to booking volume, mobile has become a major distribution channel which hotels ignore...
Today’s travellers are researching, planning and booking their breaks online, and – more than ever before− they're using their Smartphones to help them do it. It’s a trend that is only set to escalate according to data specialists...