If you keep an eye on your website’s analytic data, you’ll have probably noticed your organic traffic fluctuates from time to time. While delving into Google Analytics and Search Console will often provide immediate explanations for a decline in traffic...
If you want to maximise your hotel’s online bookings, one of the most important elements to get right is your website photography. Industry research has revealed that travel shoppers are up to 150% more likely to engage with a website which features a minimum of...
Hoteliers spend millions of dollars each year on digital marketing campaigns designed to drive more online bookings. But even with this investment, 81% of travel planners will leave a website before finalising their booking, according to recent research from...
The TripAdvisor Popularity Ranking ranks hotels and other businesses based on the number, quality and freshness of their reviews. The more ‘popular’ a hotel is based on these factors, the better its ranking position whenever travellers search for...
The ultimate aim of every hotel’s online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn’t mean you should lie down and accept their...
As every hotelier concerned with their online reputation knows, there is no site more powerful- and potentially damaging- than TripAdvisor. Now more than 16 years old, the platform has become the number one source of firsthand hotel, resort and attraction reviews for...
If you want to stand out from your competitors and ensure your marketing messages resonate with the right people at the right time, it’s essential to get personal. In today’s blog, we’ll look at how using your guests’ psychographic and...
Google Analytics offers a wealth of data on the people who are landing on your website and how they’re engaging with your content once they land there. But knowing which metrics to focus on and pulling all this data together into an actionable marketing plan is...
Encouraging reviews and managing online reputation is an integral part of any hotel’s internet marketing campaign. Before parting with their money, your guests are seeking out the views and experiences of other travellers and using this information to decide...