One of the biggest shake ups in SEO in recent years has been the arrival of voice search. Thanks to mobile personal assistants and technologies such as Amazon Echo and Corona, consumers can quickly and conveniently find what they’re looking for online without...
Making use of audience generated content on social media offers a uniquely compelling way to communicate your hotel’s story, gain the trust of your guests and drive traffic and bookings. Thanks to Facebook’s news feed algorithm update of 2016, it has also...
Repeat guests are your most valuable asset. They are cheaper to market to, provide a reliable source of revenue and are likely to provide plenty of word of mouth recommendations. So how do you turn more of the travellers checking into your property for the first time...
In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property’s website. Here are 5 ways to wrestle control away from the OTA’s and maximise...
Representing the percentage of visitors who land on your website only to leave before checking out any other page, bounce rate is one of the few metrics you really don’t want to increase. A high bounce rate often indicates that a page offers a poor user...
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won’t even consider booking a hotel before reading what previous...
For most hotels, online travel agents are a necessary evil. Like it or not, they’re the first port of call for most travellers researching their breaks online, and if your property is not listed you’re going to miss out on a huge amount of exposure. But...
If you really want to capture your audience’s attention online, you need to add video to your marketing mix. Few other forms of content have the power to excite and inspire your guests so effectively, with Google data revealing that up to 42% of online travel...
The competition for your guests’ attention online is fiercer than ever, and one thing’s for sure; if other local hotels are doing a better job reaching them than you are, your booking rates are going to suffer. So, how do you know if your competition is...