Every independent hotel wants to boost its retention rates. Loyal, repeat guests play a crucial role in driving direct bookings, increasing revenue and generating free word of mouth marketing in the form of reviews and referrals. So how can you retain more guests in...
As we ease into 2019, it’s the perfect time to turn over a new leaf (or 3) and think about your hotel’s marketing goals for the coming 12 months and the tactics, strategies and best practices you’re going to use to achieve them. When it comes to...
As your guests start to plan their Christmas and New Year getaways, it’s time to plan how your hotel can capitalise on the seasonal travel market and maximise revenue this holiday season. With competition as fierce as ever, your property needs to fight against...
The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise. Now that 2018 is drawing to a close, it’s a good time to look ahead to the coming...
The ultimate aim of any hotel’s website is to wrestle traffic away from the OTA’s and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to their websites only to fall at the final hurdle. If you’re seeing...
Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully designed to convert holiday browsers into room bookers within just a few...
No matter how much the rest of the digital marketing landscape evolves, Google’s domination over search remains constant. As of last month, the company accounted for a whopping 90.20% of all mobile searches and 72.21% of those made on desktop. Google’s...
Online shoppers are notoriously impatient, in fact, even a delay as small as one second can cause a sharp decline in page views, conversions and consumer satisfaction rates. And since Google includes site speed among one of the many factors its uses to determine...
No matter what stage of the holiday planning journey they’re at, when guests land on your hotel’s website, you want them to complete an action. Sign up for your property’s email newsletter, make an enquiry, share your content or make a booking. When...