In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape. OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, and this is...
Whether you know it or not, your guests themselves can help you to increase hotel bookings in more than a few exciting ways. When it comes to holiday planning, eyeing customers are paying more attention than ever to past guest experiences, and what they’re...
While written descriptions and compelling SEO content will deliver the details and lift your website up the search engine rankings, impressive hotel photography is the driving force that will make your visitors’ eyes pop before sending them to the booking page....
It’s easy to fall behind when it comes to accumulating and keeping an eye on customer feedback, but hearing what guests have to say about your hotel can be the difference between losing customers and lifting your brand to new and improved heights. In finding out...
At eTourism, we’re committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you’re as keen as we are about getting customers to book direct, take a look at our list of...
While the OTAs will pull in your hotel’s broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it’s still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising...
Social media is busier than ever and if you’re not using it to market your hotel, you’re missing out on a serious opportunity to build a close online relationship with customers that will boost your hotel’s popularity, inspire trust and see an...
In a travel market that’s more competitive than ever, the way your hotel’s brand makes guests feel can mean the difference between winning repeat bookings or losing out to a competitor. Every key marketing touch point in the booking journey is a chance to...
Where will travel take us in the coming 11 months? From the latest advances in digital payments to ongoing concerns about data security, here are 3 of the leading trends expected to make their mark on 2019. The Evolution Of Payment Cash payments are on the decline,...