Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.Even during a downturn, hoteliers who have been aggressive and proactively focusing on ROI-centric online marketing campaigns have...
Call-to-action (CTA) is an integral part of every online marketing campaign as it is the driving force that will convert your guests. It can be an image or text that tells your readers what action they should be taking next. If you’re not generating enough...
It always feels good to have a happy guest. It means that you have lived up to, or even exceeded, their expectations.As a resort manager, you can turn these happy guests into your resort’s very own online cheerleaders. All you have to do is follow...
Every minute, people all over the world upload a total of 20 hours of videos in different channels such as YouTube, Vimeo, etc. A few weeks ago, ReelSEO, an online video marketing blog, announced that videos account for more than 50 percent of the total...
Keeping a resort blog is a lot more work than most people might initially think. One of these factors is the amount of time spent on commenting: approving comments, responding to comments, and commenting on other blogs.But after a while of blogging and not...
How different is your database from the rest?Like others, yours contain thousands of contact details of past, current and potential guests of your resort—all gathered by you to help build a strong relationship with them through occasional newsletters and...
To date, there are about 1.8 billion internet users all over the world. They could all be your potential customers.How do you reach them? You must make sure that your website appears where they are searching and that they can understand what you are offering. ...
Landing pages have become a standard marketing practice for anyone attempting to increase conversion. They are essentially the page where someone lands after clicking links in a newsletter or online ads.But to be effective, there’s a bit of art and science...
The Holy Grail of Social Media Marketing may just be this: Listen to your customers.While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn...