The arrival of the Internet has increased the opportunities to boost the accommodation industry. Now, hoteliers are fully aware of the benefits that the Internet can bring to their business. Well-informed of the far reaching importance of the web, they are motivated...
The online community is very powerful that it can drive change - both for the better and for the worse. When your online network grows and your relationships with them expand, they turn into loyal brand advocates and guardians. This means that it is necessary to spend...
Electronic mail (e-mail) provides the hospitality industry a flexible and cost-effective tool for trial and distributing sales as well as promotional messages to their existing customers and prospects. But the biggest and common mistake of email marketers (and often...
Without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans. So it might just be one of the biggest questions of all time: How can my resort’s website get more traffic?Here...
Marketing experts always emphasise the need to regularly create fresh and original content that it’s easy to overlook the potential of previously published or posted content.If your resort has put a lot of thought, time, and effort into your content, it only...
Email marketing has always been an effective way to reach out to existing and prospective guests. It’s organic, as these people voluntarily signed up to receive your news and updates. So how do you grow the number of people who have given you...
Christmas holidays are coming up so it’s time to brush up on your Internet marketing strategies if you want increased bookings before the year ends.Here’s a quick list on what you need to work on before the happiest season of the year comes:Work on local...
Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.Even during a downturn, hoteliers who have been aggressive and proactively focusing on ROI-centric online marketing campaigns have...
Call-to-action (CTA) is an integral part of every online marketing campaign as it is the driving force that will convert your guests. It can be an image or text that tells your readers what action they should be taking next. If you’re not generating enough...