A referral is the natural result of excellent customer service and surpassed expectations. Since people don’t give referrals unless they are deserved, a referral is not a foregone conclusion unless you start every decision you make about running your resort with...
Established in January 2012, RoomKey.com is designed to give travellers the security of booking their trips directly through a hotel-owned website. The site is a collaborative venture by Hilton, Intercontinental Hotels Group, Choice Hotels, Wyndham, Marriott and Hyatt...
The results of a new survey suggest European hoteliers remain dubious of the value of discount websites such as Groupon and Living Social when it comes to driving room bookings. Just 27% of the properties that responded to the TravelClick survey saw flash sales...
The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it’s more important than ever to understand which elements of your marketing campaign are working for you, and which...
TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real travellers. Operating in 30 countries worldwide, TripAdvisor publicly displays over 60 million reviews and opinions on accommodation and more around the...
Experts have cast a critical eye over a recently published Distribution Channel Analysis study produced by the American Hotel & Lodging Association and STR. The 214 page report is the most extensive examination to date of the use of distribution channels within...
With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand’s online reputation, says James Harrower, search marketing...
Google has just released the new Think Insights with Google from beta, that sports a new playful look, helpful tools, more studies, the latest trends and exciting videos. A quick look at the Editor’s Picks in the Facts and Stats section reveals some...
Today’s callers have evolved faster than most hotel sales training programs. Hotel reservation agents are fielding a much broader spectrum of sales scenarios than ever before, from callers ranging from ultra-informed to misinformed, having taken virtual tours,...