Google has recently revamped the design of its Analytics interface, streamlining several features that were strewn across different tabs and making it a more coherent, easy to use product. Here is a run through of the most prominent changes. New Top...
Guest reviews are a hugely valuable way to improve your booking rate, with research showing that 61% of internet users seek out reviews before parting with their cash online, while as many as 63% say they are more likely to buy from a website that features...
Until recently, good SEO has been all about implementing the same tried and test techniques to get your website noticed by the search engines. Moving forward, getting noticed will be less about keyword insertion and H1 tags, and more about capitalising on social...
What makes a special attractive and sell to your audience? That is the key question. Is it price?Is it the inclusion?Is it the way it is presented? The answer is simple, it is all of them. There is no use advertising or promoting a special on your website or...
A new study has shown that the photos hotels choose to use in their OTA booking paths have a considerable bearing on click through rates. The photo optimisation study, conducted by Intent Media, looked at dozens of property listings on Orbitz. It revealed that...
You’re probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media community will...
Social media may have stolen the limelight in recent years, but email marketing is going nowhere. Although most marketers recognise the ongoing importance of email, certain email best practices, such as Segmentation, have been slow to catch on. Segmenting your...
Landing pages have become an essential component of every business’s online marketing strategy, and your resort is no exception.As you probably already know, a landing page is a deceptively simple single page designed to drive visitors to complete a call of...
From online vouchers to emailed discount codes, the benefits of using discounts in your online hotel marketing campaign should not be overlooked. Here’s a look at how you can use this tactic to drive traffic to your resort’s website, as well as a...