There’s no denying it: you need a mobile-optimised site. With global mobile internet usage expected to hit 90% by 2017, failing to make your content easily accessible across all devices won’t just cause a headache for your guests, it’ll lose you...
Responding to your guests on social media is now an essential component of customer service and your online reputation hinges on getting it right. Are you delivering the best customer service possible for your guests on Facebook and other social platforms? Here are 3...
Running a successful online marketing campaign is pretty demanding. Most of us are juggling multiple social media accounts, scheduling new content, creating email campaigns, optimising for Google, constantly analysing data…the list goes on. With so much to...
The power social media and blogs have to raise brand awareness is no longer disputed, but what about their power to inspire action? What is the value of all those impressions if your guests aren’t following through and making a booking? Working a compelling...
Reviews have an immense impact on your online reputation and a knock-on effect on booking rates. According to recent research from TripAdvisor, as many as 93% of travellers around the world say their holiday decisions are impacted by the reviews they read online. With...
Engaging with your audience is all about knowing your audience. By using data drawn from Google Analytics, you can find out the key information you need to create strong guest personas for your social media audience, helping you formulate content that is more...
Google’s accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the US, and will create another valuable opportunity for you to promote your resort online when it gets rolled out fully over here in the near future....
You know that positive guest reviews are essential to your property’s success, and as we covered in a recent post, the public is becoming increasingly savvy when it comes to spotting hotels’ false attempts to accumulate this all-important feedback online....
How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they still form a crucial component of the booking process? A new study from ITB Berlin and the Worms University of Applied Sciences has looked at the way...