Search engines, and particularly Google, remain one of your guests’ favourite tools for researching and planning their breaks online. This means creating and maintaining an effective SEO campaign is a huge component of building a successful internet presence for...
Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click actions such as likes, comments and shares in its CPC calculation, focusing...
With a world of opinions and information right at their fingertips, it’s now a given that your guests will check out a fair number of reviews before making a booking. So how can you make sure that you’re using these reviews to your best advantage? Of...
Partnering with OTAs can be pretty addictive. After all, they get your property seen by a wide online audience and can generally be relied on to generate a steady stream of bookings with minimal input on your part. But as all hotel marketers know only too well, these...
However many marketing goals you’ve made for 2015, chances are increasing the number of bookings made directly through your website, growing your online audience and increasing guest engagement are pretty near the top of the list. Let’s take a look at some...
Valentine’s Day happens this weekend, and according to some experts, the emotionally-charged occasion is second only to Christmas when it comes to consumer spending. If you haven’t yet started planning how to capitalise on this year’s event,...
Google has changed search dramatically in the last couple of years, transforming it from a system that could be ‘tricked’ with poor quality, keyword-stuffed content, into a personalized search engine that draws on semantics to deliver the most relevant...
Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular basis, for...
Now that we’re nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what’s already working for you and the areas you need to adjust to make this year’s campaigns just...