Putting Our Money Where Our Mouth Is The digital marketing industry is flooded with agencies that promise the world but charge you by the hour regardless of results. They talk about strategies, engagement, and traffic—but what about actual direct bookings and revenue?...
The OTA Problem: Why Hotels Are Losing Direct Bookings For many hotels, online travel agencies (OTAs) like Booking.com and Expedia are both a blessing and a curse. While they bring in bookings, they also charge high commissions (15-25%) and actively compete for your...
Any hotel's priority is to satisfy its customers. However, a business's online reputation occasionally suffers even with the best customer service. Suppose a hotel guest posts a bad or fake review online for everyone to see. Or, even worse, a negative media...
The world is different to how it was even just 5 years ago. Previously, just having a website or local business listing could get your hotel or resort bookings. Now you may be finding out that the strategies that were working for you before are no longer relevant in...
Chances are, you have been approached more than once being asked if you would be likely to provide accommodation free of charge in return for social media brand exposure and promotion by an influencer. Depending on the circumstances, an influencer collaboration could...
What do guests check about your hotel before booking? It’s a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in the long...
Luxuriousness and location aren’t the fast solutions to being remembered by your guests. A luxury hotel can feel lacking if the service is unwelcoming and reserved. It’s the little things that make a guest’s stay memorable - the immediate and...
Does Your Hotel Tick These Boxes for Returning Travellers? The ways we interact socially have changed and expectations have also been reshaped, especially for returning travellers who are beginning to book their first few trips after lockdown. If you own a hotel,...
It’s Time to Evaluate Your Book Direct Strategy If your hotel or resort isn’t getting as many direct bookings as you’d like, it’s time to look at your book direct strategy, or perhaps lack thereof. There are several ways you can forge a solid...