Pick me, pick me! It’s the endless task of trying to get subscribers to not only open your emails but also to take action. In the second half (July - December) of 2012, Unique Open Rates across the board were reported at 21.95% (Source:...
Sometime around the end of last year, rumour had it that email was somewhat dead. What? It can’t be? Exactly! It is in fact still very much thriving, which means for us, that email marketing is still an extremely powerful tool to connect with guests and...
New research shows that people are increasingly using mobile devices to access their emails. While this brings fresh challenges for marketers trying to capitalise on the platform, it also provides a wealth of new opportunities with the rise of m-commerce and immediate...
So you’ve created a fantastic email campaign, you’re offering unbeatable deals, showcasing your hotel or resort with stunning imagery and content and it’s now on its way to everyone in your database. But what if it’s not reaching all inboxes? What’s stopping it? It’s...
I’m sure you’ve questioned how effective personalising an email subject line actually is. Does including something as simple as the recipient’s name really work? Well, it is definitely one way to make your email stand out when someone is scanning...
If you’ve noticed the click-through rates on your email marketing campaigns have taken a nose dive recently, it’s time to inject some creativity into the special promotions you’re sending your guests. So what kind of deals can you send? Take a look...
We've posted a number of times on the importance of using email segmentation to create highly targeted marketing campaigns for specific guests groups. Today, we are pleased to announce the launch of Guest Connect, a new module within the iLaunch Content...
We’ve already discussed the importance of using email list segmentation to categorise your contact database and create tailored email marketing campaigns that target specific guest groups. You might choose to segment your leads based on demographic information...
Good marketing is all about creating an experience that makes your guests feel like your addressing their specific needs as individuals. When it comes to your email marketing campaign, the most effective way to do this is to personalise your message, and this involves...