Nothing is more important to a successful email marketing campaign than a high open rate. After all, what good is crafting a powerful and personalised message you think your guests will really love, if it simply sits there, unopened once it drops into their...
It’s less difficult, and less expensive, to generate a booking from an existing guest than it is to convert someone new, yet this simple fact often gets overlooked in the race to reach a wider audience online. Hotels can retain more guests and save money and...
Sending out an email newsletter is a great way to stay in regular contact with your guests, alert them to new offers, increase engagement and drive booking rates, but if you’re not staying on top of the hard data, how can you be sure all your hard work is paying...
Although somewhat overshadowed by social media in the past few years, email marketing is still a fantastic way to engage your guests and drive bookings - just as long as you’re doing it right. The key is to ensure you’re sending out professional, welcomed...
The transactional or ‘Thank You’ email is an automated message triggered when your guests make an online booking or complete a specific action such as signing up to your mailing list. These are one of the most effective kinds of marketing emails for...
Suffering from email marketing writer’s block? Your email content is just another great platform to showcase all that makes your property unique. Here are 10 simple email-blast ideas to get your creative juices flowing and your guests clicking...
No doubt you’ve heard the expression ‘Less is More’ numerous times in your life. When it comes to email marketing, it is surprising to see that a number of business and property owners think people are reading through their entire emails. The fact...
If you’ve been concerned about sending email campaigns for those Winter Specials to guests who have already booked, your worries are over. Introducing iLaunch’s new ‘database exclusion’ functionality which allows you to import a database of particular contacts and...
In today’s society, email marketing continues to be the most popular digital marketing channel among businesses, so it is fair to say that when you do it, you want to be doing it right. So what is considered to be great email marketing? Images,...