Whatever new social platform your guests are adopting, email remains a powerful and reliable way to engage your audience from first contact right through to booking and (hopefully) return trip. Thanks to analytics data and your own knowledge of your guests, you have a...
Most of us already receive more emails on a daily basis than we can comfortably handle – a fair chunk of which are marketing messages which are easier just to ignore, am I right? Does that mean that sending email campaigns to your guests is a waste of your...
Since sending out any email - let alone an important bulk marketing mail out - is an irreversible process, you have just one shot to get it right. In today’s post, we’ll look at some of the most common mistakes which could be jeopardising your open and...
Whatever exciting new social networks, apps and digital strategies emerge for reaching your guests in the coming months, email marketing is going nowhere in 2017. It remains one of the most powerful and cost effective ways to reach your guests wherever they are,...
Maintaining a high click-through rate is essential if you want your hotel’s marketing campaign to do what is actually designed to: drive website traffic and generate bookings. If you’ve been running your hotel’s email marketing campaign for a while,...
Building a sizeable contact database is the first step of any email marketing campaign and it’s perhaps the task that gets talked about the most. If you actually want to drive results though, you’ve got to pay as much attention to building a trustworthy...
Whatever you may have heard, email is still an integral component of any businesses online marketing arsenal. Regularly emailing your guests great offers, exclusive packages and enticing local info is one of the best ways to keep your audience engaged and your...
Although much of the focus has shifted to social media marketing in recent years, when it comes to reaching out to your guests with highly targeted messaging, email is pretty hard to beat. Used effectively, it’s a powerful way to drive guest loyalty, improve...
Email marketing allows you to deliver targeted messaging to countless guests all over the world at a low cost, and at a time that suits both you and them. But if you want to compete against some of the biggest companies in the world for attention in your guests’...