Over the last three years, Google has made several important changes to the way it indexes the search results page. Determined to serve up only the best, most useful results for every online query, the company has introduced a series of algorithm updates designed to...
There’s no doubt about it, landing pages and lead capture forms are two of the most crucial lead generation tools at your disposal. Of course, there are a few things to bear in mind when it comes to creating and optimising your landing pages for the best...
If you want to get more out of your hotel's blogging campaign, but don’t have the time to produce more content, you’ll be pleased to hear there are plenty of things you can do to take your hotel’s blog to the next level, without spending hours...
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website’s search ranking, create links, share content and open up the...
As you have probably heard by now, “to attract links you need great content.” But defining what it is exactly that makes great content is not always so easy. Bad content, however, typically follows the same patterns, making it easy to spot and...
Including an image with your blog post is one of the best ways to catch the reader’s eye, stir their interest and make them start reading. If you are holding back from brightening up your hotel’s blog for fear of cost or copyright issues,...
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website’s search ranking, create links, share content and open up...
When it comes to blogging, it’s surprising how reluctant some hoteliers can be to get on board. Maybe you think your hotel doesn’t really need a blog, or that maintaining a regular blog would just be too time-consuming. The truth is if you’re...
That's right. Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame). The silver lining is, there's usually a pretty good explanation for why that particular piece of content failed to spread, and understanding...