Your page stats show that people are viewing your blogs, but why aren’t they clicking your calls to action? Why aren’t they commenting? Most importantly, why aren’t they booking? If your guests are failing to engage with your blogs, it’s time...
Content has become one of the most important ways to reach and build a relationship with your audience in recent years, but developing an effective content strategy isn’t easy, even for multinational brands with huge marketing budgets. With Google constantly...
When marketers first wised up to the crucial link between content and better search rankings, everyone was trying to create as many new pages to fill their site and share on social media as they possibly could. Unsurprisingly, this lead to the publication of a lot of...
However well you’ve done your guest persona research, it’s not always easy thinking up blog topic ideas that are highly relevant and exciting to your audience each week. Fortunately, within just a few simple steps, you can identify the kind of blog posts...
As you know, your resort’s blog is one of your most valuable assets when it comes to climbing the search rankings, driving traffic to your website, engaging your audience and increasing bookings. Naturally, you want your blog to perform even better, but without...
Adding fresh, interesting and well written content to your property’s website on a regular basis is your best chance of climbing the search results pages, engaging your target guests and reaching a wider audience online. Thanks to Google’s...
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere. But following the launch...
If you’ve ever daydreamt about sitting back and letting someone else do all your marketing for you, implementing a marketing automation system could be the answer. Well, almost. Marketing automation software doesn’t actually make the work of your...
Google’s ‘Hummingbird’ switch up has made it more important than ever to continually create high quality content to get noticed in search results and drive traffic to your resort’s website. Great content is an extremely effective tool for...