Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. When it comes to the travel industry specifically, 93% of travellers will have a read through reviews of your...
If there’s one thing marketers love it’s shortcuts or, as they’ve come to be known “hacks.” Any trick that helps boost efficiency by speeding up or streamlining a time consuming and boring task is bound to win points, but while some of...
What’s even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. Because without a content promotion strategy built into your blogging campaigns, even the best, most carefully crafted and...
Content marketing is here to stay. In fact, it’s an industry which is predicted to reach an estimated value of $300 billion by 2019. Since content is the king of both present and future digital marketing, it’s no surprise that marketers are spending a...
Publishing new content to your hotel’s website on a regular basis is one of the best ways to rank highly in the search results pages and attract a steady stream of traffic. In fact, as much as a third of hotel website traffic comes from blog posts, according to...
Every marketer out there has heard about the importance of publishing “quality” content by now. But the definition of quality is open to definition and varies wildly by brand and audience type. For instance, for a while now digital marketers have extolled...
With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent position in the search rankings is more challenging than ever. It takes an ongoing, committed SEO strategy to secure and maintain a high ranking in the...
It happens to anyone who produces content regularly. You spend time and effort crafting what you think is the perfect blog post, carefully optimised with the right keywords to rank highly in the SERPs. You post on social media to promote your blog and alert guests on...
The online marketing industry is constantly evolving, and the cycle from “next big tactic” to waste of time moves pretty fast. If you’re using any of the content marketing strategies listed below, it’s time for a fresh approach. 1. Generic,...