Hotels must communicate with their guests as much as possible, as this kind of engagement builds rapport, trust and loyalty - things that are important for making your brand a trusted name. Particularly, in fact, with unprecedented recent events like the COVID-19...
Millennials, accepted as those born in the ‘80s and early ‘90s, have defined a new way of living; shaping trends, interests and consumer products for peers, brands and Generation Z while existing at the forefront of a fast-paced digital age led by the...
Customers don’t always directly trust brands or marketers, but they do trust other customers, and that’s why user-generated content is the next best leap in your marketing strategy if you’re not already reaping the benefits it offers in...
Instagram isn’t just an online fad or photo-sharing site; the Facebook-owned social networking platform with more than one-billion monthly users has produced businesses and entrepreneurs in terms of social media influence; boosting brand image and promoting...
Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it’s simple: the bigger your email subscriber list, the more opportunities you have to engage guests and...
Following a spate of concerns about privacy and data protection, it’s safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improving user...
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform. These changes inevitably mean...
What is your hotel’s digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content further down the SERPs by ranking more...
Social media is constantly evolving, and it’s crucial that your hotel’s marketing campaigns keep up or else risk falling flat. No matter what kind of technology you have in place, if the content you create isn’t resonating with your guests...