Email Marketing
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Posted on Nov 12th 2018 by Bryan Marsh
Are your email campaigns' click-through-rates underwhelming? If so, it's time for a rethink. Here are 7 simple but powerfully effective methods to improve your hotel's email CTR, so you can boost levels of engagement and drive more guests back to your hot...
Posted on Sep 28th 2018 by Bryan Marsh
Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it's simple: the bigger your email subscriber list, the more opportunities you have to engage guests...
Posted on Feb 2nd 2018 by Bryan Marsh
2017 was another important year for email marketing. Despite the rise of social media, email remains the preferred choice for brand contact for 72% of consumers, according to Litmus' State of Email study. But email, just like every other kind of marketing...
Posted on Dec 8th 2017 by Bryan Marsh
Out of all the tactics marketers will put into action to compete for their audience's attention this holiday season, email marketing continues to be one of the most important. If you want to maximise bookings this Christmas, you need to plan out a strateg...
Posted on Oct 20th 2017 by Bryan Marsh
Email remains one of the most powerful ways to strengthen your relationship with your guests, promote targeted offers and drive bookings made through your hotel website. All businesses want a bigger email contact database, but as any savvy marketer will t...
Posted on Sep 8th 2017 by Bryan Marsh
Are you guilty of reaching out to your guests with bland, uninspiring emails? If so, you can bet they're ending up straight in the "Junk" file along with the heaps of other generic and impersonal marketing messages they receive everyday. Guests crave high...
Posted on Jul 19th 2017 by Bryan Marsh
Thanks to the lighting pace of online marketing, new digital strategies come and go almost on a weekly basis. It's perhaps surprising then, that one of the oldest channels in the marketer's handbook has not only stood the test of time but actually steadil...
Posted on May 25th 2017 by Bryan Marsh
Most of us already receive more emails on a daily basis than we can comfortably handle a fair chunk of which are marketing messages which are easier just to ignore, am I right? Does that mean that sending email campaigns to your guests is a waste of your...
Posted on Apr 12th 2017 by Bryan Marsh
Since sending out any email - let alone an important bulk marketing mail out - is an irreversible process, you have just one shot to get it right. In today's post, we'll look at some of the most common mistakes which could be jeopardising your open and cl...
Posted on Feb 15th 2017 by Bryan Marsh
Whatever exciting new social networks, apps and digital strategies emerge for reaching your guests in the coming months, email marketing is going nowhere in 2017. It remains one of the most powerful and cost effective ways to reach your guests wherever th...
Posted on Jul 16th 2016 by Bryan Marsh
Building a sizeable contact database is the first step of any email marketing campaign and it's perhaps the task that gets talked about the most. If you actually want to drive results though, you've got to pay as much attention to building a trustworthy r...
Posted on Apr 13th 2016 by Bryan Marsh
Although much of the focus has shifted to social media marketing in recent years, when it comes to reaching out to your guests with highly targeted messaging, email is pretty hard to beat. Used effectively, it's a powerful way to drive guest loyalty, impr...
Posted on Jun 25th 2014 by Bryan Marsh
Email opens on mobile devices have soared from just 11% in 2011, to a steady 45% of all email opens in 2014. As email opens on mobile grow and grow, desktop and webmail opens are rapidly falling, leaving email marketers who want to reach their audience no...
Posted on Jun 11th 2014 by Bryan Marsh
Email remains one of the very best ways to reach your guests online. But that's only if you're reaching people that actually want to hear from you. Low quality, outdated contact lists will seriously hamper your online marketing campaign, so if you can't r...
Posted on May 13th 2014 by Bryan Marsh
Nothing is more important to a successful email marketing campaign than a high open rate. After all, what good is crafting a powerful and personalised message you think your guests will really love, if it simply sits there, unopened once it drops into the...
Posted on Oct 17th 2013 by Bryan Marsh
The transactional or 'Thank You' email is an automated message triggered when your guests make an online booking or complete a specific action such as signing up to your mailing list. These are one of the most effective kinds of marketing emails for impro...
Posted on Oct 4th 2012 by Bryan Marsh
We've posted a number of times on the importance of using email segmentation to create highly targeted marketing campaigns for specific guests groups. Today, we are pleased to announce the launch of Guest Connect, a new module within the iLaunch Content...
Posted on Jan 25th 2011 by eTourism
The seven truths of email - the most powerful tool for marketing, branding, direct response, and building customer relationships - can be used to evaluate your tools and resources. Electronic mail (e-mail) provides the hospitality industry a flexible and...