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Posted on Jan 9th 2013 by Bryan Marsh
Now that Google is rolling out Hotel Finder on a worldwide scale, it's time to pay attention to your hotel's Google Hotel Finder page. Because the product's initial feed of data was collected from sites like Yelp.com, online travel agencies and GDS repr...
Posted on Jan 8th 2013 by Bryan Marsh
The following OTAs and GDSs can be used to get your hotel rooms and rates listed on Google Hotel Finder. As we find more GDS or OTAs connected to Hotel Finder we'll update the list....
Posted on Dec 17th 2012 by Bryan Marsh
Google's Hotel Finder product has recently become available on a global scale and the company is beginning to display Google Hotel results in regular search engine results pages....
Posted on Sep 18th 2012 by Bryan Marsh
Nearly a year after its acquisition of restaurant review and ratings service Zagat Survey, Google has announced it is buying travel guidebook brand Frommer's....
Posted on Sep 6th 2012 by Bryan Marsh
If you struggle to memorise that long string of random numbers that makes up your hotel's Google + business page, you'll be pleased to hear that Google is in the process of rolling out shorter, more professional custom URLs to thousands of its users....
Posted on Jul 9th 2012 by Bryan Marsh
Google dominates 87.6% of the search engine market share worldwide, so it goes it without saying that optimising your resort's website to rank highly in Google search results is essential. And where better to find out how to improve your ranking than from...
Posted on Jun 21st 2012 by Bryan Marsh
Email marketing campaigns are an effective and affordable way to attract return visitors to your resort's website. Campaign tags help you to analyze the success of each email you send so you can stay on top of your campaign and maximize your return on inv...
Posted on Jun 13th 2012 by Bryan Marsh
Appearing in local search results is pretty essential to the success of your resort's internet marketing campaign. While there's been lots written about the importance of Google Place pages and local web content when it comes to boosting your local search...
Posted on Apr 12th 2012 by Bryan Marsh
Google have recently revealed "Project Glass," augmented reality glasses which will allow wearers to access the web on a screen no bigger than a postage stamp attached to a pair of specs....
Posted on Apr 4th 2012 by Bryan Marsh
Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert....
Posted on Feb 15th 2012 by Bryan Marsh
Google have recently introduced "Search Plus Your World," a new personalised search results page that incorporates social content from your Google Plus network with standard search results. The new layout displays results which have been recommended or gi...
Posted on Feb 14th 2012 by Bryan Marsh
The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just another unsuccessful attempt by the Internet giant to jump on...
Posted on Feb 14th 2012 by Bryan Marsh
As Google begins to roll out its new personalised search results page, basic search and social media look set to overlap. Not everybody however, is happy about the increasingly personal direction in which search results are heading....
Posted on Dec 1st 2011 by Ryan Kim @ Gigaom.com
Android users who download the latest version of Google Maps from Android Market will now be able to locate themselves inside airports, malls and big department stores that partner with Google and share their floor plans. Google Maps will offer the famili...
Posted on Dec 1st 2011 by Ronnie @ Evision
The fact that Google favors brands in search results means independent and flagged hotels need to be more proactive about staying on top of their online marketing. Fortunately, the avenues discussed in this article are excellent ways you can remain compet...
Posted on Nov 11th 2011 by Bryan Marsh
Google has just released the new Think Insights with Google from beta, that sports a new playful look, helpful tools, more studies, the latest trends and exciting videos....
Posted on Nov 9th 2011 by Bryan Marsh
Google has announced Google+ Pages for your Resort or Hotel. These pages have been specifically created for businesses on Google+. We'll show you how to create your very own Google+ Page....
Posted on Apr 5th 2011 by Bryan Marsh
Last week Google announced the +1 button, it's latest push into social search, nearly a year after Facebook launched Like buttons. The Google +1 button allows you to "+1" the search results and advertisements that you like. Soon you will also be able to a...
Posted on Nov 22nd 2010 by eTourism
It's been weeks since Google rolled out Instant Previews"a feature that allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass....
Posted on Nov 11th 2010 by eTourism
Google pushes the boundaries in search even further by creating a speedier and more useful user experience with its new feature, Instant Previews...
Posted on Nov 4th 2010 by eTourism
Google Places, formerly known as Google Maps or Google Local is Google's new way of giving more localised results....
Posted on Nov 4th 2010 by eTourism
Social media has proven to be a great tool for resorts to reach out to a wider audience online. But not surprisingly, this marketing tool also has its way of extending its reach offline....
Posted on Oct 21st 2010 by eTourism
Google TV has finally unveiled it's first set top box to the public. You can now watch streaming movies, live webcasts, or just about any online content on your very own TV screen....
Posted on Sep 16th 2010 by eTourism
Last week, Google unveiled Instant"a new search interface that provides real-time suggested results as keywords are entered into the Google search box. But the main question is: how will this change affect your resort? Will Google Instant "Kill SEO" o...
Posted on Sep 9th 2010 by eTourism
Today, search giant Google introduced a new version of its search engine interface"Google Instant. This new interface provides real-time suggested results as keywords are entered into Google....
Posted on Aug 24th 2010 by Bryan Marsh
After setting up your hotel's dynamic, content-managed website, what's next? Well, you have to test if it works--by saying "it works" doesn't mean it's live and people can actually go to the website....
Posted on Jul 14th 2010 by Bryan Marsh
Over the past few years, the online travel industry has immerged as one of the most popular and booming online industries. Search engines have readily become one of the first points of call for prospective travelers to research all their travel related qu...
Posted on Jul 8th 2010 by Bryan Marsh
By now everyone in the online world has heard about Google's acquisition of Software Company ITA. We have heard the rumors of Google's potential monopoly of Cyberspace and the online travel industry, but what does this mean for companies already in the ma...
Posted on Jul 8th 2010 by Bryan Marsh
It seems as though everyone's favorite search engine giant Google is not satisfied with search engine dominance, the web has been circulating rumors recently regarding the possibility of a Google version of social networking website Facebook. Faceboo...
Posted on Jul 5th 2010 by Bryan Marsh
Google has finally announced the $700 mil deal to acquire Software Company ITA. This agreement is just another step for the search engine giant to solidly its hold on the online travel industry. Google first rumored its intentions to acquire the company e...
Posted on Jun 30th 2010 by Bryan Marsh
The travel industry is being taking over by internet giants. First Google infiltrated the travel industry with its Google maps, its partnership with online travel guide Ruba and rumoured acquisition of ITA, and now Microsoft is set to enter the industry w...
Posted on Jun 10th 2010 by Bryan Marsh
When creating a website it is important to ensure the content included within it is effectively optimised. What this entails is an effective Search Engine Optimisation (SEO) strategy. An effective strategy would see your website rank highly in major searc...
Posted on May 28th 2010 by Bryan Marsh
Google has taken steps to make its mark in the Travel Industry by partnering up with online travel guide and community, Ruba....
Posted on May 20th 2010 by Bryan Marsh
Now that you have set up your Google Analytics account, let's see how you can use it to view your website's traffic:...
Posted on May 20th 2010 by Bryan Marsh
Google Analytics is a great tool which allows you to analyse the traffic on your website. It provides you the tools to view who is visiting your site, what they are looking for and how they are getting to your site. It also allows you to monitor your webs...
Posted on May 14th 2010 by Bryan Marsh
There is a buzz in cyber space in the wake of Google's release of the new look interfaces....
Posted on May 6th 2010 by Bryan Marsh
Google announced its plans to launch its new Search Engine Interface, which according to ITech Report should be visible to Australian users later today....
Posted on Apr 29th 2010 by Bryan Marsh
The Web has recently been bombarded with rumours surrounding the possible transaction between Google, Software Company ITA and their rumoured 1 billion dollar deal....
Posted on Apr 28th 2010 by Bryan Marsh
Search engine giant, Google is said to be in talks to purchase Cambridge based Software Company, ITA Software Inc....
Posted on Apr 28th 2010 by Bryan Marsh
Google Alerts is a great tool businesses can use to monitor their online presence. This function allows you to create "Alerts" in relation to particular topics....
Posted on Apr 12th 2010 by Jessica Stevens
Apple is making waves by launching a new program, iAds for mobiles. This new software is the first step made by Apple to enter the business of selling advertising, once again placing itself at odds with Google. Google's AdWords application features a simi...
Posted on Apr 8th 2010 by Max Starkov
Facebook is definitely here to stay and has experienced tremendous growth, but it is not going to replace Google as a travel planning tool anytime soon. Though Facebook initiatives drive traffic to hotel websites, this trackable traffic is not directly re...
Posted on Apr 6th 2010 by Bryan Marsh
Google Maps is currently experimenting with a new feature which aims to make planning for vacations faster and more effective. The new feature on Google Maps displays specific prices for selected hotel listings....
Posted on Nov 13th 2009 by Bryan Marsh @bryanmarsh
Most hotels and resorts in Australia have not adopted social media. Social media is not going away, it is not something you can forget about and hope it passes by quietly. Social media is not a fad, its a trend, a game changer that needs to be adopted....
Posted on Nov 12th 2009 by Bryan Marsh @bryanmarsh
Well, Google has started the season of giving by providing free Wi-Fi on all Virgin America flights until January 15th. Yesterday, Google announced they are extending the gift of free Wi-Fi to 47 airports throughout America. Good work Google, when is it c...
Posted on Aug 21st 2009 by Bryan Marsh
RSS lets online users subscribe to content sources across the web. Aggregation tools, such as Google Reader, display summaries of these subscriptions, which update automatically when new information is available....
Posted on Aug 21st 2009 by Bryan Marsh
We have just published a how-to whitepaper on using Google Reader and RSS Feeds....
Posted on Aug 18th 2009 by Bryan Marsh
On Monday, August 10, Google made an unusual announcement by pre-warning the world about changes to its organic search algorithm....